We live in a world where proven facts, verifiable data, and actual truths are freely and widely available.
So why are self-confident ignoramuses so often believed?
Why are thoughtful experts so often given the cold shoulder?
And why do some people seem credible yet others inherently untrustworthy - even when they're saying the same thing?
In this ground-breaking new book Stephen Martin and Joseph Marks identify the powerful, hidden forces that result in some people becoming society's prevailing Messengers while others end up woefully ineffectual or under-represented.
A powerful, profoundly illuminating exploration of one of the most important subjects of our time. Martin and Marks have a terrific talent for combining evidence and research with lively and vivid writing. Trust these messengers!
— Cass Sunstein, Robert Walmsley University Professor, Harvard University, and author of Conformity.
Messengers is a tour de force on this crucial topic. Thoroughly researched and timely, I can't think of any book that makes such a compelling case for the role and characteristics of the modern day messenger
— Robert Cialdini, author of Influence: The Psychology of Persuasion.
Engaging, informative and entertaining. It will change the way you think about who you follow and take advice from
— Tali Sharot, University College London, author of The Optimism Bias and The Influential Mind.
Some books help us become better citizens. Others help us perform better at our jobs. This remarkable book does both. An essential read for everyone.
— Daniel H. Pink, author of When, Drive and A Whole New Mind.